tarte cosmetics has announced that Veronica luliano will assume the role of general counsel, effective immediately. 
 
Under the leadership of CEO & founder Maureen Kelly, luliano will oversee all corporate and litigation matters on behalf of the brand. She also brings her extensive experience with 501(c)(3) charitable organizations to support tarte’s own 501(c)(3) nonprofit, heart to tarte.

About Iuliano

A graduate of Fordham University School of Law, Iuliano specializes in corporate transactional work and has more than 20 years of experience working at Stone Point Capital, SG Cowen and Dewey Ballantine. She’s also been a tartelette since the beginning, having assisted with tarte’s company incorporation, vendor contracts, and trademark filings in the brand’s early days.
 
“As an original tartelette, we’re thrilled to have Veronica rejoin the team as tarte’s general counsel,” said Maureen Kelly, CEO & founder of tarte cosmetics. “Veronica’s experience working in corporate law over the past 20 years speaks for itself. I know that she’ll jump right in to support legal processes across all teams & help tarte continue to grow globally.”
 
“I am excited to be back on team tarte and play a role in the brand’s continued growth and success. It is incredible to see how tarte has grown into a global beauty powerhouse but has still maintained its core values of formulating products with naturally-derived ingredients, being cruelty-free and most importantly giving back,” said luliano. “It is wonderful to be able to contribute to a company that was founded by women, is led by women and is committed to supporting women.”